This question comes up over and over again on forums such as Blog Party, Blogger Talk and Digitalpoint.

Why exactly do we even need a weblog? Isn’t it enough to have a site, add the necessary information, and then move on to advertising your business?

Well, the answer to this is fairly simple:

YES, people read blogs.
And NO, they won’t read them again if they don’t find something that they can relate to, helps them or that they consider appealing.

Blogs are a great addition to a site.

Let’s say for example you want a new car. You are set on a Ford and have a car dealership in mind. What you do is follow the name. A reference, a brand. But will you actually wind up buying a Ford at that one location?

It depends on the salesperson, right? The human touch.

And that exactly is what a weblog can add to your site. Connect with people and help them see your products thru your eyes. Blogging is a great way to enhance your online presence, and if you’re not there yet (I know, everyone is busy), then take the 5-10 minutes to at least sign up with blogger and see if you can get inspired.